My first encounter with a marketing course in higher secondary school opened my eyes to the dynamic strategies that shape consumer behavior and drive business success. I found myself captivated by the transformative power of marketing. It was during a deep dive into digital marketing case studies that I realized the profound impact of data-driven strategies in today’s digital world. This discovery sparked my passion for marketing analytics, leading me to major in Marketing during my undergraduate studies. Inspired by this newfound interest, I chose marketing as my major during my undergraduate studies. This decision allowed me to immerse myself deeply in the theories and practical applications of marketing. I was particularly drawn to the analytical aspects of marketing, including understanding consumer behavior and using data for informed decisions. During my undergraduate studies at Jagannath University in Dhaka, Bangladesh, I majored in Marketing, where I achieved a cumu...